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Digital Marketing Content Writer


JOB TITLE: Digital Marketing Content Writer
DEPARTMENT: Marketing
LOCATION: Bothell, WA
DATE: 4/3/2018

SUMMARY:

Description of the Position

Reporting to the Digital Strategy and Communications Director, the Digital Content Writer is responsible for marketing content creation related to XMedius and AVST. He/she participates in the content strategy and supports in creating sales tool content. Working closely with various business partners, he/she optimizes content by implementing a keyword strategy so that the created content is favourably positioned in search engines (SEO and SEA/SEM). In collaboration with the marketing team, he/she produces, collaborates, and revises digital and traditional marketing tools.

Responsibilities

  • Write, edit and optimize content on secure enterprise communications solutions for B2B-oriented platforms (web copy, SEO and SEM/SEA copy, blog posts, whitepapers, case studies, emails, infographics, videos, podcasts, etc.).
  • Implement the digital content strategy through all identified platforms
  • Maintain the editorial calendar up-to-date
  • Create and update marketing tools designed for digital distribution
  • Brief and assist teams in the writing emails, blog posts, social media posts, etc.
  • Collaborate with product management and sales teams, business partners and clients in order to produce digital content and traditional marketing tools
  • Stay abreast of digital and content trends

Required Academic Background and Skills

  • Bachelor's degree in communications, English writing, or other related field
  • 3-5 years of experience in content marketing writing/Web-based B2B and ideally, high-tech social media communications
  • Knowledge of the IT market, particularly in terms of unified communications and data security
  • Perfect written and oral communication skills in English
  • An exhaustive understanding of the fundamentals of content marketing, SEO strategies and content creation that will help in favourable search engine positioning (organic and paid search)
  • A good knowledge of the technologies associated with the management of a website (CMS, SEO, WordPress) is a major asset
  • Work experience in video production is a major asset
  • Ability to meet multiple deadlines, execute various projects and manage priorities
  • Ability to organize and multitask
  • Excellent relational skills, enthusiastic and optimistic attitude
  • Team player but can also work independently
  • Excellent capacity to analyse and summarize
  • High level of thoroughness and attention to detail
  • Outstanding professional ethics

How to Apply


To apply for this position listed here, please e-mail your resume to evelyne.morin@xmedius.com for consideration.

Please make sure you refer to position Technical Support Engineer in the subject line.

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